Planned Parenthood
Raise money for a new facility.
The Planned Parenthood Center of Syracuse wanted a theme, identity and marketing materials for a Capital Campaign to renovate and expand their facilities. Elizabeth was brought in as a consultant after their first agency failed to deliver a solution. Her theme "Moving Ahead with Our Planned Parenthood" was chosen because it connected the organization's core mission to provide education and promote strong and healthy families. The black and white photography used throughout the campaign featured Syracuse families. Elizabeth worked closely with the board of directors to direct the marketing materials and help coordinate the events. The campaign brought in $1.8 million with a $40,000 budget and increased their previous fund-raising efforts fivefold.
